Mother’s Day is next Sunday, so I thought I’ll share something special Northwestern Mutual is doing. The company is launching a campaign to honor heroic moms and mother figures. As part of their #MyHeroMom initiative, the Northwestern Mutual Foundation will donate up to $50,000 to its nonprofit partner, Alex’s Lemonade Stand Foundation (ALSF), for childhood cancer research. They are encouraging everyone to upload images of the heroic mom in their life to Twitter, Instagram and/or Facebook with the hashtag #myheromom. For each social action (image upload, Facebook share and like, tweet and retweet) generated, Northwestern Mutual will make a $5 donation. It’s a great program, but you better hurry because the campaign ends May 13th. [Note: I am participating in an Ambassador Activation on behalf of Dad Central for the Northwestern Mutual Foundation. I will receive a promotional item to thank me for participating.]
Check out the one-minute video above. Northwestern Mutual created it to help people understand their #MyHeroMom initiative.
It’s easy to take part in the #MyHeroMom campaign. All you have to do is upload a photo of the hero mom in your life directly on Twitter, Instagram or Facebook with the hashtag #MyHeroMom. Or you can go to the #MyHeroMom Facebook page to upload your photo. Images should showcase how one values a mother figure in his/her life — whether a mom, daughter, aunt, sister or friend. For example, photos can depict a child and his or her mother figure or symbolic images of his or her mom as a hero. Remember, this campaign is for a good cause. I’ve already uploaded #MyHeroMom photo — you can see my entry on Twitter.
My mom died about five years ago. She did a great job raising my brother and I — especially considering she grew up without her own parents or siblings. My grandparents were living in the states when they decided to visit China. My grandmother was pregnant with my mom at the time. While there, my grandfather got really sick and they ended up staying in China a lot longer than they planned. As a result, my mother was born in China and my grandparents couldn’t bring her back to America because they had no official documents for her. My grandparents already had kids living in the states, so they ended up leaving my mom in China with a guardian. My mom didn’t get to reunite with her family until more than 30 years later. What a sad story. I can’t imagine growing up without my family while living in a different country for over 30 years.
Childhood cancer is the leading cause of death by disease in children under the age of 15 in the U.S. and it is severely underfunded. As I mentioned previously, the #MyHeroMom initiative will fund childhood cancer research via the Alex’s Lemonade Stand Foundation. Northwestern Mutual’s $50,000 goal will fund 1,000 hours of childhood cancer research.
More than 15,000 new cases of childhood cancer are expected to occur this year. I have been fortunate to not have to face childhood cancer, but the fight against cancer is still important to me because my aunt died from cancer a little over a year ago. My aunt wasn’t a mother figure, but she helped our family a lot when we first moved to America from Hong Kong. For instance, my aunt drove us to the grocery store every week because my parents didn’t know how to drive.