The Diaper Wars: Target vs Amazon and Diapers.com
Last year on my dad blog, I did a price comparison of diapers and baby wipes sold at Target (Up & Up) and Costco (Kirkland). Target was the winner in every single category.
Target vs Costco (Summer 2009)
- Target baby wipes were 35% less expensive
- Target size one diapers were 6% less expensive
- Target size two diapers were 24% less expensive
- Target size three diapers were 32% less expensive
- Target size four diapers were 26% less expensive
- Target size five diapers were 19% less expensive
- Target size six diapers were 27% less expensive
Because I’m a frugal dad and I have a 16-month old toddler, I recently did a price comparison between Target stores, Amazon, and Diapers.com. Once again, Target is the price leader in each category. Target wins on price, but Amazon offers free shipping for orders of $25+ and Diapers.com offers free 1-2 day shipping for orders over $49. Diapers.com also offers a one-year return policy (no, you can’t return used diapers). Note: Target.com also sells diapers and baby wipes online, but it doesn’t look like they offer free shipping on those items.
| Baby Wipes | Qty | Price ($) | $ per unit | Price Difference |
| Up & Up (Target) | 704 | 11.19 | 0.016 | |
| Huggies Natural Care (Target) | 504 | 11.99 | 0.024 | +50% |
| Pampers Baby Fresh (Target) | 504 | 11.99 | 0.024 | +50% |
| Pampers Baby Fresh (Amazon) | 720 | 19.24 | 0.027 | +68% |
| Pampers Baby Fresh (Diapers.com) | 720 | 23.99 | 0.033 | +110% |
| Huggies Natural Care (Diapers.com) | 576 | 22.99 | 0.040 | +151% |
| Huggies Natural Care (Amazon) | 216 | 17.40 | 0.081 | +407% |
| Size 2 Diapers | Qty | Price ($) | $ per unit | Price Difference |
| Up & Up Size 2 (Target) | 96 | 14.39 | 0.150 | |
| Pampers Baby Dry Size 1-2 (Target) | 192 | 29.99 | 0.156 | +4% |
| Diapers.com Size 1-2 | 252 | 39.99 | 0.159 | +6% |
| Pampers Baby Dry Size 2 (Amazon) | 228 | 41.99 | 0.184 | +23% |
| Huggies Snug & Dry Size 1-2 (Diapers.com) | 192 | 36.99 | 0.193 | +29% |
| Huggies Snug & Dry Size 2 (Target) | 100 | 19.99 | 0.200 | +33% |
| Pampers Baby Dry Size 2 (Diapers.com) | 228 | 48.99 | 0.215 | +43% |
| Size 3 Diapers | Qty | Price ($) | $ per unit | Price Difference |
| Up & Up Size 3 (Target) | 96 | 14.39 | 0.150 | |
| Diapers.com Size 3 | 200 | 39.99 | 0.200 | +33% |
| Pampers Baby Dry Size 3 (Amazon) | 204 | 41.99 | 0.206 | +37% |
| Huggies Snug & Dry Size 3 (Target) | 144 | 29.99 | 0.208 | +39% |
| Pampers Baby Dry Size 3 (Target) | 144 | 29.99 | 0.208 | +39% |
| Huggies Snug & Dry Size 3 (Amazon) | 156 | 35.00 | 0.224 | +50% |
| Pampers Baby Dry Size 3 (Diapers.com) | 204 | 48.99 | 0.240 | +60% |
| Huggies Snug & Dry Size 3 (Diapers.com) | 156 | 38.99 | 0.250 | +67% |
| Size 4 Diapers | Qty | Price ($) | $ per unit | Price Difference |
| Up & Up Size 4 (Target) | 82 | 14.39 | 0.175 | |
| Diapers.com Size 4 | 176 | 39.99 | 0.227 | +29% |
| Pampers Baby Dry Size 4 (Target) | 128 | 29.99 | 0.234 | +34% |
| Huggies Snug & Dry Size 4 (Target) | 126 | 29.99 | 0.238 | +36% |
| Pampers Baby Dry Size 4 (Amazon) | 176 | 41.99 | 0.239 | +36% |
| Huggies Snug & Dry Size 4 (Amazon) | 140 | 35.00 | 0.250 | +42% |
| Pampers Baby Dry Size 4 (Diapers.com) | 176 | 48.99 | 0.278 | +59% |
| Huggies Snug & Dry Size 4 (Diapers.com) | 140 | 38.99 | 0.279 | +59% |
| Size 5 Diapers | Qty | Price ($) | $ per unit | Price Difference |
| Up & Up Size 5 (Target) | 70 | 14.39 | 0.206 | |
| Huggies Snug & Dry Size 5 (Amazon) | 132 | 32.40 | 0.245 | +19% |
| Diapers.com Size 5 | 156 | 39.99 | 0.256 | +25% |
| Pampers Baby Dry Size 5 (Target) | 116 | 29.99 | 0.259 | +26% |
| Huggies Snug & Dry Size 5 (Target) | 112 | 29.99 | 0.268 | +30% |
| Pampers Baby Dry Size 5 (Amazon) | 156 | 41.99 | 0.269 | +31% |
| Pampers Baby Dry Size 5 (Diapers.com) | 156 | 48.99 | 0.314 | +53% |
| Huggies Snug & Dry Size 5 (Diapers.com) | 120 | 38.99 | 0.325 | +58% |
| Size 6 Diapers | Qty | Price ($) | $ per unit | Price Difference |
| Up & Up Size 6 (Target) | 60 | 14.39 | 0.240 | |
| Pampers Baby Dry Size 6 (Target) | 92 | 29.99 | 0.326 | +36% |
| Pampers Baby Dry Size 6 (Amazon) | 128 | 41.99 | 0.328 | +37% |
| Huggies Snug & Dry Size 6 (Target) | 60 | 19.79 | 0.330 | +38% |
| Huggies Snug & Dry Size 6 (Amazon) | 100 | 35.00 | 0.350 | +46% |
| Pampers Baby Dry Size 6 (Diapers.com) | 128 | 48.99 | 0.383 | +60% |
| Huggies Snug & Dry Size 6 (Diapers.com) | 100 | 38.99 | 0.390 | +63% |
[Note: The non-sale prices on July 18, 2010 were used in this price comparison. The prices for Target were taken at a store near my home in a galaxy far, far away.]
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5 Comments
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Holy Cow, Man! This is awesome! I don’t buy diapers anymore, but this is fantastic reporting! :-) Well done, indeed.
Good job!
When mine were in diapers I usually bought Luvs diapers from Target. Pampers were the best quality diapers.
Did you do the price comparison using Amazon Mom? I found that to be significantly cheaper.
I don’t think they had Amazon Mom back in July. If I do another comparison, I’ll be sure to check out the Amazon Mom prices. Thanks.
I used amazon.com/mom. Using the subscription rate and the mom rate (like dads can’t have kids?); wipes are .02 cents and size 1 diapers are .12 cents. Delivered to my door for free. Free return. Huggies brand.