The Diaper Wars: Target vs Amazon and Diapers.com

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Last year on my dad blog, I did a price comparison of diapers and baby wipes sold at Target (Up & Up) and Costco (Kirkland). Target was the winner in every single category.

Target vs Costco (Summer 2009)

  • Target baby wipes were 35% less expensive
  • Target size one diapers were 6% less expensive
  • Target size two diapers were 24% less expensive
  • Target size three diapers were 32% less expensive
  • Target size four diapers were 26% less expensive
  • Target size five diapers were 19% less expensive
  • Target size six diapers were 27% less expensive

Because I’m a frugal dad and I have a 16-month old toddler, I recently did a price comparison between Target stores, Amazon, and Diapers.com. Once again, Target is the price leader in each category. Target wins on price, but Amazon offers free shipping for orders of $25+ and Diapers.com offers free 1-2 day shipping for orders over $49. Diapers.com also offers a one-year return policy (no, you can’t return used diapers). Note: Target.com also sells diapers and baby wipes online, but it doesn’t look like they offer free shipping on those items.

Baby Wipes Qty Price ($) $ per unit Price Difference
Up & Up (Target) 704 11.19 0.016  
Huggies Natural Care (Target) 504 11.99 0.024 +50%
Pampers Baby Fresh (Target) 504 11.99 0.024 +50%
Pampers Baby Fresh (Amazon) 720 19.24 0.027 +68%
Pampers Baby Fresh (Diapers.com) 720 23.99 0.033 +110%
Huggies Natural Care (Diapers.com) 576 22.99 0.040 +151%
Huggies Natural Care (Amazon) 216 17.40 0.081 +407%

Size 2 Diapers Qty Price ($) $ per unit Price Difference
Up & Up Size 2 (Target) 96 14.39 0.150  
Pampers Baby Dry Size 1-2 (Target) 192 29.99 0.156 +4%
Diapers.com Size 1-2 252 39.99 0.159 +6%
Pampers Baby Dry Size 2 (Amazon) 228 41.99 0.184 +23%
Huggies Snug & Dry Size 1-2 (Diapers.com) 192 36.99 0.193 +29%
Huggies Snug & Dry Size 2 (Target) 100 19.99 0.200 +33%
Pampers Baby Dry Size 2 (Diapers.com) 228 48.99 0.215 +43%

Size 3 Diapers Qty Price ($) $ per unit Price Difference
Up & Up Size 3 (Target) 96 14.39 0.150  
Diapers.com Size 3 200 39.99 0.200 +33%
Pampers Baby Dry Size 3 (Amazon) 204 41.99 0.206 +37%
Huggies Snug & Dry Size 3 (Target) 144 29.99 0.208 +39%
Pampers Baby Dry Size 3 (Target) 144 29.99 0.208 +39%
Huggies Snug & Dry Size 3 (Amazon) 156 35.00 0.224 +50%
Pampers Baby Dry Size 3 (Diapers.com) 204 48.99 0.240 +60%
Huggies Snug & Dry Size 3 (Diapers.com) 156 38.99 0.250 +67%

Size 4 Diapers Qty Price ($) $ per unit Price Difference
Up & Up Size 4 (Target) 82 14.39 0.175  
Diapers.com Size 4 176 39.99 0.227 +29%
Pampers Baby Dry Size 4 (Target) 128 29.99 0.234 +34%
Huggies Snug & Dry Size 4 (Target) 126 29.99 0.238 +36%
Pampers Baby Dry Size 4 (Amazon) 176 41.99 0.239 +36%
Huggies Snug & Dry Size 4 (Amazon) 140 35.00 0.250 +42%
Pampers Baby Dry Size 4 (Diapers.com) 176 48.99 0.278 +59%
Huggies Snug & Dry Size 4 (Diapers.com) 140 38.99 0.279 +59%

Size 5 Diapers Qty Price ($) $ per unit Price Difference
Up & Up Size 5 (Target) 70 14.39 0.206  
Huggies Snug & Dry Size 5 (Amazon) 132 32.40 0.245 +19%
Diapers.com Size 5 156 39.99 0.256 +25%
Pampers Baby Dry Size 5 (Target) 116 29.99 0.259 +26%
Huggies Snug & Dry Size 5 (Target) 112 29.99 0.268 +30%
Pampers Baby Dry Size 5 (Amazon) 156 41.99 0.269 +31%
Pampers Baby Dry Size 5 (Diapers.com) 156 48.99 0.314 +53%
Huggies Snug & Dry Size 5 (Diapers.com) 120 38.99 0.325 +58%

Size 6 Diapers Qty Price ($) $ per unit Price Difference
Up & Up Size 6 (Target) 60 14.39 0.240  
Pampers Baby Dry Size 6 (Target) 92 29.99 0.326 +36%
Pampers Baby Dry Size 6 (Amazon) 128 41.99 0.328 +37%
Huggies Snug & Dry Size 6 (Target) 60 19.79 0.330 +38%
Huggies Snug & Dry Size 6 (Amazon) 100 35.00 0.350 +46%
Pampers Baby Dry Size 6 (Diapers.com) 128 48.99 0.383 +60%
Huggies Snug & Dry Size 6 (Diapers.com) 100 38.99 0.390 +63%

[Note: The non-sale prices on July 18, 2010 were used in this price comparison. The prices for Target were taken at a store near my home in a galaxy far, far away.]

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6 thoughts on “The Diaper Wars: Target vs Amazon and Diapers.com

  1. I used amazon.com/mom. Using the subscription rate and the mom rate (like dads can’t have kids?); wipes are .02 cents and size 1 diapers are .12 cents. Delivered to my door for free. Free return. Huggies brand.

  2. Diapers are made of cloth or synthetic disposable materials. Cloth diapers are composed of layers of fabric such as cotton, hemp, bamboo or microfiber and can be washed and reused multiple times. Disposable diapers contain absorbent chemicals and are thrown away after use. Plastic pants can be worn over diapers to avoid leaks, but with modern cloth diapers, this is no longer necessary.

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