Disney Offers Refund for Baby Einstein DVDs


It’s been all over the news this week, but just in case you have not heard: Disney is offering a refund on Baby Einstein DVDs. Dads and moms who are not satisfied with the Baby Einstein DVD they purchased, can exchange it for one of the following:

  • A Baby Einstein book AND a Baby Einstein music CD of their choice
  • A coupon for 25% off the purchase of one Little Einsteins product (redeemable with promotion code only at DisneyStore.com)
  • Refund for the current retail value of the DVD ($15.99)

Like many dads and moms, I bought several Baby Einstein DVDs and let my children watch them. At the time (five years ago), I heard it was not a good idea to let your kids watch TV before they are two years old. But I thought the Baby Einstein DVDs were OK because they were designed for babies and toddlers. Turns out I was wrong.

According to a study conducted by the Child Health Institute (University of Washington), each hour per day of viewing baby DVDs/videos was associated with a 16.99 point decrement in CDI score for infants (age 8 to 16 months). In terms normal dads and moms can understand, DVDs like the Baby Einstein series are likely to result in poor language development (a vocabulary decrease of about six to eight words for each daily hour of watching).

Wow, every time I let my toddler watch a Baby Einstein DVD, I was essentially stunting his development. I’m a bad dad. I should have known better.


13 thoughts on “Disney Offers Refund for Baby Einstein DVDs

  1. We have them and my kids were not interested in them. Not enough explosions or high speed chases with Swiper.

    She learned some sign language.. But nothing was stunted..

    I can’t find the original case so I guess I’m not getting my money back.
    .-= Eric´s last blog ..The Story of Seth!! =-.

  2. My kids were too old for Baby Einstein, but I do know that the originator of this series sold the franchise to Disney several years ago (probably in 2004 since that’s the beginning of the purchase time for refunds). She made a killing when Disney bought it from her, so she has no liability in this and laughs all the way to the bank. Huh. Some people are lucky like that I guess.
    .-= Desert Songbird´s last blog ..Virtual Reality =-.

  3. We have some Baby Einstein DVD’s. Now and then, I’d let Julia watch one while I made dinner when she was a wee one. I thought they were great then and still do. All I can say is, if children are watching Baby Eintein DVD’s for HOURS a day, I don’t think the problem is the DVD.
    .-= Leslie´s last blog ..The Woman Who Hates Me =-.

    1. As far as quality goes, the Baby Einstein DVDs are decent. I’ve watched them in the past with my kids and it’s hard for me to understand how those DVDs can lower your kids’ vocabulary.

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